Opioid Overdose Prevention Campaign

Heroes Carry Narcan is an opioid overdose prevention campaign created for the Urban Indian Health Institute (a division of the Seattle Indian Health Board) to support Native communities and Urban Indian Organizations (UIOs) across the country. The campaign provides accessible, culturally respectful education on how to recognize and respond to an opioid overdose. Through a step-by-step instructional video, a pocket-sized booklet, and thoughtfully designed first-aid kit deliverables, the campaign empowers individuals to carry Narcan and equips them with the knowledge to act quickly in life-saving situations. This project combines clear communication design, cultural sensitivity, and practical tools to help reduce overdose deaths in Native communities.

Problem: Native communities face high rates of opioid overdose, yet many people lack clear, culturally relevant guidance on how to use Narcan or respond in an emergency. Existing materials are often overwhelming or disconnected, making it difficult for Urban Indian Organizations to provide effective overdose education.

Solution: The campaign provides simple, culturally respectful materials that teach how to recognize an overdose and use Narcan. It includes clear visuals and concise instructions.